POR TU HIJO/FOR YOUR CHILD

Por Tu Hijo/For Your Child was designed to raise awareness among Hispanic parents that underage drinking can diminish their child's potential.

The campaign includes television, radio, and Internet public service advertising, and parent resources including a free brochure containing the necessary tools to help parents talk to their children about underage drinking.

The goal of the campaign is to encourage parents to talk to their children about underage drinking, in order to ultimately delay the onset age of underage drinking among Hispanic youth. To view the PSAs and to obtain the resources, visit www.portuhijo.org or www.foryourchild.org, or call 1-877-POR-TU-HIJO.